Even Swaps make complicated decisions easy

No, even swaps do not make complicated decisions easy. A manager still has to choose the values to be set and the trade-offs he decides to make. However, even swaps do provide a consistent method for making trade-offs and a rational framework in which to make them. By simplifying and automating the mechanical elements of trade-offs, the even swap method helps a manager in the decision making process of choosing the actual value to the company of various strategic alternatives.