Even Swaps: A basis for business/corporate strategy selection

How to select the best business or corporate strategy? Apply Even Swaps. The answer seems very simple. But what are even swaps anyway.

In a case study method or a real life business situation, there exist many strategic alternatives. But selecting a particular strategy which satisfies both corporate and stakeholder objectives is a crucial part of any strategic process. This usually involves a tradeoff in the ultimate corporate goals to be achieved. This is usually a very complicated task. Even Swaps is a logical and an easy technique for making relevant trade-offs that help a manager in making a decision to consider the importance of one goal relative to another keeping in mind future scenarios. By indicating the absolute changes in the corporate goals, the real value of the strategic alternatives can be easily ascertained.