20.6.08

Michael Dell's Turnaround plan working

Dell posts higher-than-expected quarterly profit

Michael Dell's return and turnaround plans were paying off as the world's No. 2 personal computer maker, posted higher-than-expected quarterly profit aided by strong demand from consumers and foreign markets and cost cuts. Last year, Dell had lost its spot as top PC maker to Hewlett-Packard (HP) and was struggling to regain momentum. In January 2007, Michael Dell had returned to the chief executive post. In May 2008, Michael Dell selected Brian T. Gladden (working with General Electric, GE), to take over as chief financial officer (CFO) at the troubled PC maker. Dell aims to shave $3 billion of its operational costs. Dell also announced plans to cut 8,900 jobs to reduce costs, but Asia would see more job growth as it formed a large part of it's supply chain. Meanwhile, Dell's supply chain ranked third in the fifth-annual "Supply Chain Top 25" list released by AMR Research in May 2008 behind Apple and Nokia. Dell's supply chain was acknowledged for its outstanding inventory turns and high marks from peers.

Dell's strong International Growth

Dell believes that in around five years time its sales outside the U.S. could account for two-thirds of total revenues. Its sales in international regions topped U.S. revenues as corporate customers in the United States were uncertain about buying given the current and future economic outlook. Brazil, Russia, India and China (BRIC) led the way with 73 percent shipment growth in the quarter ended May 2008. Americas revenue rose 1 percent in the quarter.

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Download Pdf file of management case study on Dell's Supply Chain Management Practices